When you are enthusiastic to implement a great start-up idea online, the first thing that comes up in your mind is: how to build an attractive and attention-worthy website that can help you market and sell your products & services to the gigantic internet audience almost instantly. Most often, you get frustrated while looking at so many options that are available out there in the market with its own set of pros and cons. From my vast experience of completing 500+ international projects at TIS India with a highly determined team of website developers and designers, I have come to the conclusion that the choice of a right platform is indispensable for the success of every online business today. However, it is absolutely challenging yet important to choose a platform which is powerful enough to provide you with extreme versatility and high-end customizability – all in one place.
So, why not consider WordPress – the one and only award winning Open Source Content Management System which is ruling the web today with a total 20% of world’s websites thriving successfully on its robust platform. Undeniably, the high end flexibility and the ease in the operability of WordPress has made it stand out from the crowd of various other Open Source frameworks that are populating the web cloud. With WordPress, it is possible to jumpstart your project with a little budget without compromising even a bit on the functionalities, aesthetics and most importantly, the usability. So, let’s gear up our tech minds with the latest features and functionalities of WordPress to get the most out of this renowned platform this fiscal year!!
All-in-one platform for Lean Startups : Easy to install, Quick to Build, Simple to Convert and Facile to customize
Usually, small businesses don’t have big investors and a huge capital to start from. Hence, they can’t spend on sophisticated infrastructure and vast human resource when they step into the digital market. In such a scenario, there is a dire need of a promising platform that can offer multiple functionalities along with prolonged benefits that can help them realize their dreams in minimal possible time and within a limited budget. So, if you’re a novice entrepreneur who is eager to implement his start-up idea with a small capital, WordPress is a boon for you!! If you don’t believe me, let me explain how WordPress makes it possible!!
1) It is extremely easy to install WordPress. Almost every hosting solution vendor in the market provides an automatic ‘click and install’ interface for WordPress. This not only reduces the overhead of manual installation of files via FTP but it saves both your time and money.
2) Designing & Development of a WordPress website is much quicker and affordable than any other CMS platform(Joomla, Drupal etc), dedicated frameworks or programming languages. The reason being, WordPress library is the world’s largest repository of both free & commercial themes and plugins which can be easily integrated into a website. However, you may not develop a love-at-first-sight kinda relationship with the free themes of WordPress as most of them are not aesthetically appealing. Plus, none of the theme (even the paid ones) can completely fit to the specific business requirements of your brand and with so many WordPress websites on the web, your chosen design may clash with some other website leading to front-end delicacy. If you have to emerge uniquely best amongst your customers, just choosing a free theme and framing your website deliberately into it can cost you sales & leads. So here, I strongly recommend you to hire a good team of WordPress developers and designers who are experts in WordPress customization.
3) The best part about WordPress is its inherent flexibility that lets you customize each and everything the way you want and that too on your own. With WordPress, the Site management becomes much easier and quicker with the famous user-friendly editor: WYSIWYG (What you see is what you get) which is built-in into it. This editor has a drag and drop functionality to let you create new web pages, posts or articles easily and quickly just like you do with any other editor you’re familiar with. Below I have included a screenshot of this built-in editor right from our own WordPress dashboard to make you understand better. You might notice two tabs in this diagram – Visual and Html. In “visual” tab, you can write content, place images and do everything just like you do in MS word and whoa, when you click the HTML tab, you will see that WP automatically codes the HTML for you!! Further, if you don’t want to publish your new blog or webpage live on your website, you can save it as a draft and use it later.
No other platform, Joomla or Drupal is blessed with this kind of editor till now and yes, they’re working on this aspect in an Endeavor to outpace WordPress. But unfortunately, none of the platforms have succeeded in this attempt as of now.
4.) WordPress is the only economical solution if you compare the project development costs with any other platform. In terms of hiring costs and development time, WordPress is the cheapest and best solution to consider. Whilst it is important to get the front end customized from expert WordPress developers, you will save on the hefty site management costs if you choose WordPress.